I’m often asked by Realtors, “why do I need a Facebook business page?” There really are many reasons why a business page is a good idea. I’ll go over some of the main ones I find important.
A profile is not a page!
Many people are confused by profiles and pages. A profile is what you set up for yourself when you join Facebook. Your profile is about you, and is a way to stay in touch and share things with your friends and family. A page is something your profile sets up for business, company, product, or cause. Most of your friends and family won’t want to see everything you put on your page, and you most likely don’t want to share profile posts with the people who have liked your page.
DOC compliance is easier with a page!
The Department of Commerce is watching social media all the time. There are strict rules to be followed, even on Facebook. You must disclose you are a Realtor, which is a big one. Do you really want to deal with that on your profile? If you have a page for your real estate business, set it up correctly, and you are good to go. Your occupation is right there for all to see, your company is in big letters on the header, and you can talk about real estate all the time without needing to mention you are a Realtor in every post.
Page fans won’t see your profile!
Some of your clients probably know a bit about your personal life, but do you really want them to know everything?I would guess not. When someone “likes” your page, they get to see your page, but have no access to your profile. It is a great way to separate personal and business.
Be seen by search engines!
Your profile cannot be found using a search engine such as Bing or Google, but Facebook business pages can. A business page is free, so why not get some additional promotion for just a little bit of effort?
Reach a new segment of the population!
Setting up a Facebook business page is free. You can also choose your page name so you have a URL to advertise, but if you want to benefit from it, you need to use it. Every social media has it’s own audience. Tailor your Facebook posts to the population you wish to target. Maybe you want to really be an Apple Valley Expert, or perhaps be the go to place for handyman tips? Whatever your plan is, work it. Post at least a few times a week. Direct people to your page and ask them to share. Your Facebook clients are not usually the same as your website clients, or Twitter clients, but they are clients who use the internet through Facebook, and they have found you.
Paid advertising opportunities!
There are no profile statistics, but pages have a whole set of statistics and analytics. It is easy to determine who is looking at your page, what they are looking at, when they prefer to look, and more. By using the data, for a small amount of money, you can also promote your page through Facebook advertising.
If you don’t have a Facebook business page, or if you have one and don’t know what to do with it, lets make an appointment to talk. I can help you set up a page, define your Facebook strategy, do posting for you, whatever your needs are, we can make a plan. Don’t miss out on this free opportunity to attract more clients to your business!