Do You Have The Keys To Social Media Success? To have success with social media, you need to understand the concept behind it, and have a plan. To get you started in the right direction, I’ll give you a few of the key components you need to use social media successfully in your business. Using social media for your business is not the same as for personal use.
Keep it interesting!
Take a moment to think over what you enjoy following on social media. Why do you like what you are following? Realtors are notorious for boring social media posts. I understand you want to promote your business, but you need to create the right mix of fun, interesting, and business. Too much business will keep people away!
What is your posting schedule?
There is a fine line between posting too much and posting too little. Test out the waters to determine what your audience likes.
Who’s your audience?
Who are you trying to attract with your social media accounts? Do you realize each venue has its own type of users? What works on Instagram may not do so well on Facebook.
It’s not all about the numbers!
Do you want to have a large following? Yes, BUT, what good is a large following who ignores you. Try to get your fans to interact. Post interesting things, good photos, ask questions, get readers to comment and share. You can always by advertising, but in general, the best followers are the ones who come on their own and love your content. They in turn will get their friends to follow you too!